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What is ATVOntario

ATVOntario is marketing alliance established as a public/private initiative between the Ontario Tourism Marketing Partnership Corporation (OTMPC) and the 5 founding communities Elliot Lake, Mattawa, Eastern Ontario (Tweed), Cochrane and Georgian Bay (Parry Sound).

This collaborative market development effort has been led by the Ontario Tourism partnership Corporation, in partnership with FedNor, Northern Ontario Heritage Fund Corporation (Ontario Ministry of Northern Development and Mines), Discovery North Centre for Business, the City of Elliot Lake, The Elliot Lake ATV Club and the Canadian Tourism Commission.

The alliance is enacting a community-based model for Shared-Use Trail tourism throughout the province of Ontario. It was published in June 2003 under the title of “A Development Manual for a Community-based ATV Tourism Product”. This manual contains an exhaustive business planning process utilizing 26 templates that lead to the implementation of:

• Community-based tourism initiatives not Provincial infrastructure.
• A stimulus for Economic Development – the primary focus being tourism not recreation.
• Respect for the environment, respect for crown and private land and respect for the public in general and their safety.
• Shared-use of trails and other community assets.
• Sound business principles and partnerships linking the Community to the Tourism Industry.
• Sustainable products.

ATVOntario’s goal is to advance the Province of Ontario as the preeminent ATV tourism destination in North America.

© ATVOntario Tourism Initiatives Inc. 2003-2020