ABOUT US:
What is ATVOntario
ATVOntario is marketing alliance established as a
public/private initiative between the Ontario Tourism Marketing
Partnership Corporation (OTMPC) and the 5 founding communities Elliot
Lake, Mattawa, Eastern Ontario (Tweed), Cochrane and Georgian Bay (Parry
Sound).
This collaborative market development effort has been
led by the Ontario Tourism partnership Corporation, in partnership with
FedNor, Northern Ontario Heritage Fund Corporation (Ontario Ministry of
Northern Development and Mines), Discovery North Centre for Business,
the City of Elliot Lake, The Elliot Lake ATV Club and the Canadian
Tourism Commission.
The alliance is enacting a community-based model for
Shared-Use Trail tourism throughout the province of Ontario. It was
published in June 2003 under the title of “A Development Manual for a
Community-based ATV Tourism Product”. This manual contains an
exhaustive business planning process utilizing 26 templates that lead to
the implementation of:
• Community-based tourism initiatives not Provincial
infrastructure.
• A stimulus for Economic Development – the primary focus being
tourism not recreation.
• Respect for the environment, respect for crown and private land and
respect for the public in general and their safety.
• Shared-use of trails and other community assets.
• Sound business principles and partnerships linking the Community to
the Tourism Industry.
• Sustainable products.
ATVOntario’s goal is to advance the
Province of Ontario as the preeminent ATV tourism destination in North
America.

© ATVOntario Tourism Initiatives Inc.
2003-2020
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